A 16-year track record supporting consumer and professional membership organisations informs our work as specialist consultants. As a result, where you lack the resources, the expertise or even just the management time, MRPC, as professional membership consultants, can:
- Develop strategies for membership retention and recruitment
- Additionally, initiate plans to improve membership satisfaction and ‘value-for-money’ perceptions
- Furthermore, ensure all membership offerings both on-line and off-line reflect sectorial best practice, including:
- Websites
- Publications
- Events and awards
- CPD and other educational programmes
- Finally, support senior management in developing coherent strategies to boost brand values.
Similarly, where you are considering outsourcing or are already committed to such a strategy, MRPC can:
- Resolve issues of ‘in house’ v. ‘bought out’
- In addition, identify the right suppliers or partners
- Consequently, negotiate and implement performance-based contracts and ensure appropriate governance.
Finding exactly the right strategy to support your ambitions is a serious challenge for most membership organisations. For this reason, we’ve summed up what we think are the key Questions for membership organisations.
Here are 8 of the key questions our clients are currently asking themselves:
- How good are our current operations measured against best practice within the sector?
- Moreover, what should we be doing to improve membership recruitment, renewal and retention?
- Do we have a coherent strategy covering internal communications?
- In the same way, do our external communications fully project our brand values?
- Have we formulated an adequate content strategy, including our use of digital media?
- Furthermore, is our commercial performance as good as it could be, including data usage?
- Have we got the right strategies for the organisation, and the right organisation for the strategies?
- Ultimately, are we outsourcing the right things to the right people?
In conclusion, if any of these questions for membership organisations resonate with you, then a conversation with MRP Consulting would be a useful start to formulating an appropriate response.
James Ranft is the founding Director of MRPC. You can view his LinkedIn profile here: James Ranft